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Household

This market has in recent years been known for its focus on functional packaging. It is obvious that solid packaging is key when using products with an advanced chemical composition.

Nowadays, these products also need to stand out within the endless variation on scents, applications and purposes.  This has had an influence on the need for more graphical and structural creativity.

Finally, the fact that these products are sold in a variety of stores such as traditional grocery stores, speciality shops and DIY outlets, increases the need for modular and innovative designs.